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Knowing your customer persona is one thing.

Knowing why they’ll buy is a strategy.

Turn your surface-level assumptions into marketing strategy that attracts, converts and keeps customers coming back.

Help me sort my marketing out

Award-winning B2B marketing consultancy trusted by:

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Econsultancy: Achieve Digital Excellence logo.
Barclays Eagle Labs logo.
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Most marketing strategy doesn’t work.

The strategy you’re given by an agency is misaligned to the stage your business or product is at.
Ouch.

You don’t realise (yet) that marketing changes as your product matures. Which means you should have started ages ago.

It’s created away from customers, sales and product - all of which are needed to provide the foundations of growth.

So we’ve created something that does work,
based in what your customers are telling you what they want.

Your next marketing move? It’s already hiding in your customer’s mind.
We dig it out. You look like the clever person.

Turn customer research into marketing that attracts the right people
…and keeps them using your products and services.

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Market research that uncovers demand and creates your
go to market strategy.

Build your marketing engine based on how your customers buy - no guess work here.

Create a repeatable growth process that you can rely on to attract and convert business.

Your product and services marketing partner

Image of Lucy, a white woman with ginger hair. She wears a black jumper and stands in front of a poster that says I want marketing just none of that fluffy marketing. The copy reads I'm Lucy. And underneath it includes logos.

Helping teams to bring their product or service to market, build traction, and optimise what’s working.

We support startups ready to launch, and organisations ready to go to market with a new product or service.

How we work with you

Turn your “traditional” brand into something people get and want to pay for.


Not sure what’s working or why?
Lift the bonnet and see why customers choose you, and where to actually spend your marketing and sales efforts.

Help me launch my product

Know which customers to focus on and how to roll out your
go-to-market strategy.


Go-to-market is not just about the launch. Learn which customers, market and marketing channels to use, and how your offering and brand fits into it all.

Generate better leads

Build repeatable marketing processes that give you confidence.


You can’t feature your way to growth. Teams bring us in to talk to customers, unlock why they buy, and build repeatable B2B marketing processes that work.

Market my product

When you know why they buy, everything gets easier.

Oh Blimey was created following experience of working inhouse in a startup, going from zero customers to building a repeatable growth engine.

We work with edtech, gaming, software, learning and training, and support accelerators.

Edtech gaming platform

Validated key market segment
(and kept the funders SUPER happy)

Online learning platform

From zero customers to company acquisition for this B2B SaaS.

International AI tool

Increased subscription rates by 45% using product-led growth.


Some lovely client case studies:

“Oh Blimey not only helped us steer the company in the right direction in terms of content strategy and positioning, it also provided a much-needed emotional boost and optimism going forward in an industry that is currently very shaken up and confused”.

A website proposition case study

Lucy has been a godsend. Her craft of creating messages and making them resonate with prospect has been short of amazing.

More and better leads leading to better clients (less difficult clients) and more fun at work”.

Bob Moesta, President, The Re-Wired Group.

Read the full case study

The Oh Blimey Academy:
Latest B2B & SaaS marketing resources

Downloads galore!
Read the Comic
Confidence boosting articles

We’re proud as punch to be supporting growing businesses, events, accelerators,
and those who just want to get stuff done.

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Nice words about Oh Blimey

  • More and better leads leading to better clients (less difficult clients) and more fun at work. I should have done this a long time ago. She is one of the best. Thank you.

    Bob Moesta, Co-Creator of the Jobs to be Done Theory

  • "Full of guidance and ideas that really challenged my thinking. Loved it, will absolutely be rebooking!"

    Amritha Mani

  • "Oh Blimey is such a treat to the over exposed marketing eyes. It's real, personal, and I'm now smiling-at-a-website kind of funny."

    Kushal Saini Kakkar, Marketing, Wingman

  • "I’m lucky to know a few very smart marketers but I don’t get to meet many who really focus on saas start up stuff like you do."

    Adam Kara, Investor